I found this to be my favorite design because it's yet so simple and recognizable. It's also really clever on how their company is called Apple and they just use a simple apple for their logo. The first apple logo was a colorful logo but as time passed logos became more modern and more tech. After the new updated logo design of a glowing white or silver apple, their technology also became modern and most of its colors were simple colors like silver and white or even black. Apple is now known as a brand mark.
I found this logo design really cute because the company decided to have a letter to represent an animal from the antarctic. The typeface is really simple too! Simple is cute is a nice combination.
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