This typeface is script because all the letters connect. This specific typeface is for advertising and this can be used for all Lush products. The specific typeface was appropriate for advertising. Specifically,
for advertising cosmetics like lotion, bath products etc.
The typeface of "Poland Spring" is really funky therefore I think this can be fringe typefaces due to the different designs of each letter, like the P in "Poland"and the "g" is also different. This typeface brings the customers attention; big, bright, and bold. It's also outlined in green so it stands out more. And I feel that it is appropriate however I feel like the proportions were all different it was too much for me.
The typeface in "Biology" is all capitalized and has serifs therefore I believe it's slab serif the serifs are not slanted they're straight. This typeface can be found in more professional use like a school textbook. It is appropriate for students to see and it's not very distracting, it's very simple and can be used for professionalism.
Similar to the above typeface it's also slab serifs due to the straight serifs. Wells Fargo is a bank so their typeface should be professional and eye-catching for clients or customers could see. San serifs typefaces can be found anywhere where it is both professional and advertising that is appropriate for both uses.
I think this is a decorative typeface because the letters are unique where it doesn't have one constant style. The customer can easily tell that the "K" in "Skim" is more unique from all the other letters. I think it's appropriate for the customers and buyers because the letters are eye-catching. The typeface is appropriate for advertising. You can probably find this everywhere around you local grocery stores.
This is similar to the first typeface we looked at which is script because the letters all connect. This is also appropriate for customers and business because it's for advertising. The script catches peoples' attention which is great for businesses. Although the typeface is script, its easy to read and is simple. These simple but engaging and elegant typeface can be found in all department stores, outlets, and grocery stores.
